Under the looming cloud of the TikTok ban in the United States, an unexpected wave of digital migration is unfolding. Many users of Xiaohongshu opened the app this morning only to find a significant increase in foreign users on their homepages, humorously referring to themselves as "TikTok Refugees." They flooded into Xiaohongshu, dubbing it a safe haven after the ban on TikTok, catapulting Xiaohongshu to the top downloaded app in North America overnight.
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01-16 09:46:00