Hong Kong on Thursday (Feb. 2) officially launched a global promotional campaign named "Hello Hong Kong". Chief Executive John Lee Ka-chiu officiated at the launch ceremony of the campaign at the Convention and Exhibition Centre in Wan Chai. The campaign will focus on four major areas that will bring HK back under the international spotlight. 

Following is the speech by the Chief Executive, John Lee, at the "Hello Hong Kong" Campaign Launch Ceremony today (February 2):

Hong Kong on Thursday (Feb. 2) officially launched a global promotional campaign named "Hello Hong Kong". The event kicked off a series of activities to tell the story of Hong Kong to the world and promote Hong Kong's business opportunities, cultural attractions, and visitor experiences.

Hong Kong on Thursday unveiled its "Hello Hong Kong" global promotional campaign aimed at luring visitors to the city, with 500,000 free plane tickets to be given out to visitors.

Tourism Board will begin giving away at least one million spending vouchers under the title "Hong Kong Goodies". Tourists can redeem free "welcome drinks" and receive discounts on attractions, retail, as well as food and beverage and transportation.

The Chief Executive, John Lee, will lead a Hong Kong Special Administrative Region (HKSAR) delegation and depart for a visit to Saudi Arabia and the United Arab Emirates (UAE) in the afternoon on February 4 to enhance connections between Hong Kong and the two countries in various areas such as trade, investment and culture, with a view to realizing vast business opportunities for Hong Kong, and telling the good stories of Hong Kong by promoting the city on all fronts.

On January 10, Tyre Nichols, an African-American man, died after being severely beaten by police officers in Memphis, Tennessee, triggering mass protests and demonstrations across the United States.

In Lewis Carroll's classic story, Alice in Wonderland, Alice declares, "If I had a world of my own, everything would be nonsense," and she is by no means the only one to feel that way.

Hong Kong on Thursday (Feb. 2) officially launched a global promotional campaign named "Hello Hong Kong". As part of a campaign, the city plans to give out up to 500,000 free plane tickets in an effort to attract businesses and tourists.

Airfare prices from China to Southeast Asia have decreased about 30 percent after the Spring Festival, according to data released Tuesday by Chinese online travel platform Qunar.

The Department of Justice (DoJ) announced today (Feb. 2) the establishment of the Steering Committee on Rule of Law Education to work in collaboration with representatives from relevant bureaux, the judicial and legal sectors, and the law schools to coordinate and collaborate in the promotion of awareness and proper understanding of the rule of law so as to strengthen the rule of law education and training in Hong Kong on all fronts.

Police are investigating a fatal traffic accident happened in Tsing Yi yesterday (Feb. 1), in which an 80-year-old man died.

The Office of the Commissioner of the Chinese Foreign Ministry in the Hong Kong Special Administrative Region (HKSAR) on Wednesday deplored the British Home Office for talking about the so-called "commitment to Hong Kongers" at the second anniversary of its new BNO visa policy, which interfered in Hong Kong affairs and China's internal affairs.

China has released new rules to promote the innovative development of the country's time-honored brands and boost the country's consumption, according to the Ministry of Commerce and four other government departments.