In the heart of Hong Kong's international business landscape, Florian Simmendinger, a German entrepreneur, has spent the past 11 years building a globally recognized brand: Soundbrenner. As the founder and CEO, Florian has reimagined the traditional metronome, turning it into a smart, wearable device that empowers musicians around the world.
His journey to Hong Kong began with a simple realization: most electronic components are made in China. To build and prototype efficiently, he needed to be close to the supply chain—without compromising on legal clarity or language accessibility. Hong Kong, with its rule of law and English-speaking environment, was the perfect solution. Today, he proudly calls the city his home and is now a permanent resident.
In this interview, Florian opens up about why he chose Hong Kong, why he stayed, and what it's like to be an entrepreneur here. He reflects on the city's strengths—from its simple regulatory framework to its international talent pool—and discusses the areas where the government can do more, especially in promoting Hong Kong as a startup hub.
Florian also shares advice for aspiring entrepreneurs: focus on creating something people truly want. His perspective offers a rare and valuable view of Hong Kong's innovation ecosystem—through the eyes of someone who built his vision from the ground up in this city.
(Produced by: Felicia, Jack, Zoey, Kiki)
Related News:
HK Outstanding Teens | Slow start, strong finish: A young leader making waves in community service
Connecting Dots | 'Hello, China': Everyday life, challenges, and surprises of international students
Comment