'Zhen Xiang' theory: Chinese influencer Wang Jingze makes millions by just being himself
China's Wang Jingze, who once participated in a reality program, became famous for his phrase "Zhen Xiang" which describes the food as very fragrant. In a recent interview, he revealed that he earns millions of RMB a year from the copyright fees of this footage alone by doing nothing.
In June 2014, Wang Jingze, who is from a well-off family, started his 30-day rural life experience in the program. Because of the big difference in the environment, Wang refused to drink and eat when he first arrived in the countryside, and even said, "I, Wang Jingze, will starve to death, die outside, or jump from here, and I won't eat anything from here." However, only three days later, he was holding a bowl of fried rice and said with a big smile, "It's very fragrant!"
This phrase has become a popular internet slang to describe a situation where a person initially decides not to do something, but ends up doing the opposite.
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