A Swedish content creator, Julie Amiini (Julia Grop), has gone viral online after fans began calling her the "female Erling Haaland," saying her blond hair, blue eyes, and sharp facial features resemble the Norwegian football star.
Amiini initially felt uncomfortable with the label, as the comparison was widely shared by football fans and repeatedly posted across her social media. But instead of pushing back, she ultimately embraced the meme and leaned into self-deprecating humor.
In her most popular videos, Amiini recreates Haaland's signature look and on-pitch vibe—wearing a light-blue football jersey, styling her hair into his familiar man bun, and imitating his running style and expression for comedic effect. The approach proved highly effective; her Instagram account has climbed to around 1.2 million followers, with individual clips drawing anywhere from millions to tens of millions of views, including one imitation video that reached about 90.64 million views in a short time.
Amiini's willingness to "play along" helped transform an awkward lookalike tag into a powerful social-media growth driver—boosting audience engagement rather than costing her fans.
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