Presented by Hang Seng Insurance and organized by Emperor Entertainment Group (EEG), the "25+ EEG Family Concert" is set to take place on May 4, 2026, at the Kai Tak Sports Park, the main venue of Kai Tak Sports Park. With a total investment exceeding HK$100 million, the concert will bring together EEG's star-studded roster—from veteran superstars to emerging talents—for unprecedented cross-generational collaborations, reimagining classic hits that have accompanied audiences over the past quarter-century.
Under the theme "Ensemble," the production emphasizes creative collaboration, integrating live vocals, instrumental performances, cinematic elements, and theatrical staging to transform the stadium into a "century wonderland" where audiences journey through past and future.
"It's a tremendous honor to serve as Executive Producer," said Andrew Lau. "Translating EEG's 25-year journey into stage and cinematic language is a remarkable challenge. The stage design is groundbreaking, and I look forward to delivering a multi-sensory feast for the audience."
William Chang added, "For this 25th anniversary celebration, my focus was on how to innovate while staying true to the brand. I chose an illustrative approach to reflect the brand's dynamic, ever-evolving spirit."
The concert poster, designed by renowned local illustrator Sketchup (the creative persona of indie musician Ketchup), features hand-drawn portraits of every EEG artist in a warm, playful French aesthetic.
Artists Reflect on EEG Journey
Nicholas Tse, one of EEG's first-generation artists, shared: "I grew up with EEG. I often joke that more than half my life has been tied to this company. It warms my heart to see so many new members joining our big family."
Joey Yung, who has been with the company for over 25 years since her official debut in 1999, said emotionally, "EEG is not only the starting point of my career but also of my life. I've gained precious family-like bonds here. EEG is my home."
Mani Fok, who has risen from artist manager to Chief Operating Officer over the past 25 years, reflected: "Dr. Albert Yeung once said, where there are people, there is entertainment. To connect with this land and its people, a concert is the most direct and joyful way."
The concert is sponsored by Emperor Watch & Jewellery, Emperor Financial Services Group, and Cathay. A series of cross-collaborative promotional campaigns and exclusive limited-edition merchandise will be launched in partnership with various brands and arts organizations leading up to the event.
Concert Details:
Date: May 4, 2026
Time: 7:00 pm
Venue: Kai Tak Sports Park Main Stadium
Ticket Prices: HK$1,680/$1,380 (standing/seated)/$980/$680
Public Sale: March 19, 10:00 am via HKTicketing and Damai
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