Broadway GALA CINEMA unveils new tech: Exclusive CINITY version of Avatar 3 to premiere in HK

Hong Kong

2025.12.24 17:23

GALA CINEMA, part of the Broadway Circuit located in Langham Place, will introduce CINITY, a premium format film technology. The new generation CINITY LED 10-meter cinema system, equipped with Dolby Atmos immersive audio, promises to redefine the cinematic experience for Hong Kong audiences by surpassing the traditional projection framework.

"Avatar 3" will exclusively screen in HK in the 4K 3D 48fps High Frame Rate (HFR) CINITY format at GALA CINEMA (Langham Place). (Provided by interviewee)

"Avatar 3" will exclusively screen in HK in the 4K 3D 48fps High Frame Rate (HFR) CINITY format at GALA CINEMA (Langham Place), making it the only theater in the city offering this advanced viewing experience. Academy Award-winning director James Cameron, known for his commitment to cutting-edge filmmaking technologies, has praised the CINITY LED system for its exceptional brightness, contrast, and sound performance. He described it as the perfect match for "Avatar 3", ensuring the film's breathtaking visuals are presented flawlessly.

With CINITY LED now available in HK, audiences will soon return to Pandora in a state-of-the-art theater, experiencing the highly immersive sights and sounds of "Avatar 3" when the film debuts on Jan. 8, 2026.

CINITY LED is a new generation of direct display LED projection system independently developed in China and combined with a number of cutting-edge imaging technologies. (Provided by interviewee)

First global system to achieve latest DCI HDR certification: Redefining cinematic visual standards

CINITY LED is a next-generation direct-view LED projection system developed in China that combines seven cutting-edge technologies: 4K resolution, 3D display, high brightness, HFR, High Dynamic Range (HDR), wide color gamut, and immersive audio.

The system has achieved international leadership in several key areas. Utilizing self-illuminating LED display technology, CINITY LED surpasses traditional projection methods in brightness, contrast, and uniformity. It delivers more lifelike detail, shadow gradation, and color accuracy, closely mimicking real-world light and shadow as seen by the human eye.

Additionally, the system effectively addresses the limitations of traditional projection systems, such as light inefficiencies and screen reflection issues.