Recently, on social media platforms, the "Chicken Cutlet Brother" (chicken cutlet vendor) Li Junyong from Jingdezhen, Jiangxi Province, has won over 300,000 followers in just a few days with his talk-show-style salesmanship and infectious positivity.
Dubbed the "chicken cutlet curator" by netizens, he follows a strict set of principles. For example, the price for students is one dollar cheaper than for passersby. While cooking, he always jokes with customers, saying, "If you don't eat it in time, the chicken cutlet won't be crispy, and I will stop selling it to you," and "You can refuse me, but please don't refuse the delicious food."
Li's charm goes beyond humor. He would remember regulars by name, write encouraging words on the takeout boxes for customers in low spirits, and add an extra sausage for office workers who work overtime. With a heart of sincerity, he has also been appointed as the "Jingdezhen Cultural and Tourism Ambassador", setting a great example of "small business with great passion" for the micro and small economy.
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