
A local street food vendor in Jingdezhen city, Jiangxi province, has drawn large crowds and widespread attention recently, with customers lining up for hours to taste his fried chicken. Local residents have expressed pride in the vendor's popularity, calling him a new "name card" for the city and hoping he will help boost the local economy.
Known as "Chicken Cutlet Brother", Li Junyong has won over customers with his friendly service, affordable prices — 5 yuan for students and 6 yuan for others — and the "emotional value" he brings. Due to high demand, he now limits each customer to two servings.
Li has lived in Jingdezhen for 42 years, and he has been selling chicken cutlets and chicken strips near a local middle school for years.
Many netizens have been using quotes from "Chicken Cutlet Brother" to describe their daily work routines, pairing the intense moments of high-pressure work with his passionate phrases, which has resonated deeply with online users. Additionally, many have used "Chicken Cutlet Brother" memes to poke fun at the fast-paced and demanding nature of their internships.
Due to the overwhelming customer traffic, "Chicken Cutlet Brother's" family has also stepped in to help, leading netizens to jokingly refer to them as the "Chicken Steak Family."
Many netizens have urged local authorities to capitalize on the buzz. In response, the local officials confirmed that the tourism office in Changjiang district has plans to promote the vendor's popularity.
The stall opens after 4:30 pm daily. To manage crowds, the district's urban management team has set up a task force of two to four staff to maintain order, with more support expected during the National Day holiday. A special meeting will also be held to ensure a positive experience for tourists visiting the stall.
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