The deployment of the National Guard to the U.S. capital last month, ordered by President Trump in August, has heightened tensions and further weakened the city's already struggling tourism sector. According to data from Destination DC, the city's official tourism agency, and other industry sources, the visible military presence since Aug. 11 has led to a noticeable drop in visitor numbers—particularly among high-spending international tourists—dealing a severe blow to local tax revenue and tourism-dependent businesses.
Hotel occupancy rates in some areas have fallen by as much as 20%. While Washington welcomed 27.2 million visitors last year—2.1 million more than in 2019—this year has brought renewed challenges. The sight of armed National Guard troops patrolling the streets has raised safety concerns among tourists. Foot traffic in downtown D.C. has decreased by an average of 7%, restaurant reservations have fallen even more sharply, and some hotels are reporting occupancy drops of up to 20%. International arrivals are projected to decline by approximately 5% this year, dealing a particularly heavy hit to an industry highly reliant on tourist spending.
Industry representatives emphasize that although domestic tourists continue to visit, international travelers tend to stay longer and spend more. Their absence is being keenly felt. The Destination DC's President & CEO acknowledged that the outlook for next year is "extremely challenging," with 41 major conferences already canceled—representing an estimated loss of US$54.4 million.
In response, official tourism agencies have launched campaigns aimed at reshaping Washington's image and highlighting its cultural attractions. Yet amid ongoing political tension and weakened traveler confidence, the path to recovery remains steep.
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