"Whoooo wanna rock with JENNIE～" Jennie's latest album Ruby has been a massive hit this year, with fans embracing her music, dance moves, and signature fashion. Now, the opportunity to get your hands on "Jennie-style" items has arrived!
The "Complex Presents Rubify by JENNIE" pop-up experience store is touring Asia, with its Hong Kong stop kicking off today (Aug. 22) and running until Aug. 28 at AIRSIDE, Kai Tak. Visitors can immerse themselves in the creative process behind Ruby while shopping for exclusive merch, making this an unmissable event for fans.
Despite the scorching heat, fans flocked to the pop-up store on its opening day, eager to snag exclusive items. According to visitors, the intense weather did little to dampen their enthusiasm. On-site reports describe a long, winding queue resembling a "snake formation," as fans patiently waited under the blazing sun, many using umbrellas to shield themselves from the heat.
The "Complex Presents Rubify by JENNIE" experience store will tour six cities across Asia, including HK, Chongqing, Hangzhou, Changsha, Taipei, and Singapore. The immersive pop-up allows fans to explore Jennie's unique artistic vision through interactive installations.
Curated by Complex, the event features exclusive first-time merchandise, meticulously designed art installations, and photo-worthy scenes that bring the dreamy world of Ruby to life. The event also marks the debut of Jennie's Ruby vinyl record, available starting today at the HK store.
For the HK leg, the pop-up will run from Aug. 22 to Aug. 28, offering fans just one week to experience this unique event.
Asia tour locations and dates
📍Hong Kong: Aug. 22–28
📍Chongqing: Aug. 22–Sept. 7
📍Hangzhou: Aug. 22–Sept. 7
📍Changsha: Aug. 22–Sept. 7
📍Taipei: Aug. 28–31
📍Singapore: Aug. 27–Sept. 3
HK pop-up details
Dates: Aug. 22–28, 2025
Location: Shop G015, AIRSIDE, Kai Tak
Opening hours: Aug. 22: 12 p.m.–9 p.m./Aug. 23–24: 11 a.m.–9 p.m./Aug. 25–28: 12 p.m.–8 p.m.
Related News:
HK's first International Hot Air Balloon Fest to land in Central this September
HK's Light Rail to make 'Cat/Dog Carrying' Scheme daily services starting September
Comment