Tesla has introduced a new six-seater variant of its popular Model Y in China, pricing the Model Y L at RMB 339,000 - just RMB 25,500 more than its five-seat all-wheel-drive counterpart. The launch comes as the U.S. automaker seeks to maintain its edge in the world's largest electric vehicle market, where domestic rivals are rapidly expanding their premium SUV offerings.
The Model Y L boasts a 751-kilometer CLTC range - one kilometer more than the standard AWD version - while maintaining dual-motor all-wheel-drive capability. Tesla is sweetening the deal with attractive financing options, including three-year zero-interest loans with down payments as low as 99,900 yuan and five-year low-interest plans starting at RMB 45,900. Buyers can also enjoy an RMB 8,000 paint upgrade voucher and charging benefits worth about RMB 30,000.
Chinese consumers now have multiple options in the burgeoning six-seat premium electric SUV segment, with domestic models like NIO's Ledao L90, AITO's M8, and Li Auto's i8 already gaining traction. Industry analysts suggest Tesla's pricing strategy carefully balances its premium brand positioning with the need to remain competitive against these local challengers.
The Model Y L's debut underscores how automakers are adapting to Chinese family buyers' growing preference for spacious, versatile electric vehicles. As competition intensifies in China's EV market - where domestic brands have been gaining market share - Tesla's ability to maintain its leadership position may increasingly depend on such localized product offerings and sales strategies.
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