CHIIKAWA, the globally popular IP that debuted as a manga in 2020, is set to captivate fans with a large-scale themed exhibition, "CHIIKAWA DAYS", from August 1 to August 24. Organized by creative brand All Rights Reserved (ARR) in collaboration with CHIIKAWA's official licensor Spiralcute International, the event will take place at K11 MUSEA and its waterfront area in Tsim Sha Tsui for three weeks.
This immersive exhibition brings together iconic CHIIKAWA characters in various classic forms, offering a full experience themed around "clothing, food, shelter, and action." Highlights include giant outdoor inflatable sculptures and an exclusive "YUM CHA" series designed by illustrator Nagano, showcasing CHIIKAWA and friends as adorable shrimp dumplings, siu mai, and other Cantonese delicacies.
3 paid exhibition zones recreate classic scenes with interactive experiences
The "CHIIKAWA DAYS" exhibition features over 100 sculptures, a 9-meter-tall inflatable installation, and recreations of classic manga scenes. Visitors can enjoy interactive elements that transport them into the world of CHIIKAWA.
Indoor Exhibition: "CHIIKAWA's Everyday Life"
- Location: MUSE EDITION, G/F, K11 MUSEA
Outdoor Exhibition: "The Giant Food Forest Sculpture Park"
- Location: 6/F, Sculpture Park, K11 MUSEA
Outdoor Party: "The Ultimate Battle! Iconic Scene Outfits Showcase"
- Location: G/F, Promenade, K11 MUSEA
Ticketing details
- Ticketing platform: Klook
Exclusive YUM CHA-themed merchandise debuts globally on August 1
To celebrate the launch of "CHIIKAWA DAYS," a series of exclusive themed merchandise will be available for global first release at the exhibition venue starting August 1. Supplies are limited, available on a first-come, first-served basis.
Pre-event celebration on July 5: Experience CHIIKAWA magic early
A pre-event celebration will be held on July 5 (Saturday) at Salisbury Garden on Avenue of Stars, Tsim Sha Tsui, offering fans a sneak peek into the CHIIKAWA world. The event will feature standee art installations recreating classic manga scenes, providing the perfect photo backdrop for the public to capture unforgettable memories for free.
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