
Sanrio today (May 28) unveiled a highly anticipated collaboration with the viral sensation Chiikawa, launching 21 exclusive co-branded products at a Hong Kong pop-up store. Limited-edition crossover merchandise drops June 13 at Festival Walk. The collection features plush toys with removable character hoods, sling bags, and collectible accessories.

Collection Highlights:
5 hybrid plush toys – Each Chiikawa character embodies a Sanrio icon with detachable hoods
Practical yet adorable items, including eco-bags, canvas totes, pouches, keychains, and hair clips
Exclusive sticker sets showcasing the crossover designs

Crucial Purchase Information:
Venue: "C.T.A. by GOK SIK" at Festival Walk, Kowloon Tong
Launch Date: June 13, 2025
Operating Hours: To be announced
Entry Requirement: Lottery-based admission tickets via the Sanrio Smile HK APP
Fans won't want to miss this dream team-up, stated Sanrio's announcement. The lottery registration details for the limited-capacity pop-up will be revealed tomorrow (May 29) through Sanrio Gift Gate social channels and the membership-exclusive Sanrio Smile HK app.
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