Recently, Labubu, a character from the renowned Chinese designer toy brand POP MART, has taken the world by storm. Countless foreign fans are sharing videos on social media of themselves unboxing Labubu blind boxes, brimming with excitement.
This globally popular Labubu figure features long ears, a fluffy body, and an exposed row of sharp, pointy teeth. It strikes the perfect balance between adorable and mischievous, making it utterly irresistible. Even celebrities like Rihanna have fallen for its charm. Labubu's meteoric rise has gone from Asia to the West, sparking a frenzy where demand far exceeds supply.
Across Europe, the US, and Japan, young fans are camping out overnight in long lines just to grab the latest Labubu releases. These purchase events are as intense as iPhone launch days.
What's more, Labubu has transformed designer toys from mere collectibles on display shelves to trendy accessories embraced by fashion enthusiasts as a statement of individuality.
POP MART, known for creating iconic IP characters like Dimoo, Molly, and Crybaby, has now reached new heights with Labubu's global success. The company's stock has skyrocketed 5.4 times in just one year, while its 38-year-old founder, Wang Ning, has seen his net worth soar to US$20.3 billion, making him the richest person in Henan, China.
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