Popular South Korean star Kim Jisoo (JISOO) is set to visit Hong Kong for two fan meetings as part of her "2025 JISOO ASIA TOUR: 'LIGHTS, LOVE, ACTION!' IN HONG KONG". The events will take place on March 28 and 29 at AsiaWorld-Expo. JISOO expressed her excitement about the tour, sharing her happiness at reuniting with her HK fans.
JISOO recently released her new mini-album AMORTAGE, with the title track Earthquake quickly climbing to the top of Billboard's "World Digital Song Sales" chart.
This event marks JISOO's first-ever large-scale stage performance in HK, co-presented by BLISSOO and Changzhou DAJIANG Culture. The latter, known for its "professional integration + localized innovation" approach, is deeply involved in this event, which blends Korean Wave aesthetics with HK cultural elements.
The fan meeting also represents the company's first attempt at full-process production, incorporating HK-specific elements into the design while embracing Korean pop culture. The company aims to attract more international artists to HK with custom "Hong Kong Special Stages."
Through leveraging the promotion of JISOO's fan meetings, the company is building a data-driven marketing strategy that engages HK's new media platforms to precisely target Gen Z audiences. This effort reinforces HK's position as a premier destination for international performances.
In addition to the fan meeting, the company plans to align with the Greater Bay Area's (GBA) "art corridor" strategy, using HK as a hub to collaborate with local cultural authorities. The company is working towards establishing streamlined cross-border approval processes for international artists, creating innovative policy synergies. Collaborations with major events like the Entertainment Expo 2025 and Clockenflap Music & Arts Festival are also in the pipeline, aiming to develop global content brands under the "made in China, distributed from HK" model.
Looking ahead, the company also plans to support local independent musicians by providing resources for creative projects and tours, fostering a new generation of talent from the GBA.
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JISOO's HK fan meeting tickets go on sale today at 12 pm, starting at HK$788
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