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Song Ji-hyo's lingerie brand struggles with sales despite strong launch efforts

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2025.02.12 18:15
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South Korean show star Song Ji-hyo. (Song's IG)

South Korean show star Song Ji-hyo, known for her role in "Running Man," ventured into the business world at the end of last year by launching her lingerie brand, "Nina.Ssong," where she serves as CEO. She revealed that she spent nearly eight years preparing for this venture and has even modeled the lingerie herself to promote the brand.

However, despite being on the market for over a month, sales of her lingerie have not met expectations. In the latest episode of "Running Man," host Yoo Jae-suk mentioned that Song is very worried because she only gets one or two orders a day. In response, she added that businesses don't blow up overnight and that she should keep at it. Yoo agreed and advised Song that business owners are "in it for the long run," and that she shouldn't lose hope. Keeping it playful, Haha even mentioned how "viral" Song went for her photoshoot-especially in one of the more daring poses-and hinted that there is room for growth!

Some netizens believe that the high prices of Song Ji-hyo's lingerie products are directly impacting sales.

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Tag:·Nina.Ssong· Running Man· Song Ji-hyo· Yoo Jae-suk

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