Taobao has partnered with local one-stop home repair platform Papabo to open its first offline furniture and home goods store in Hong Kong. The store is located on the 2nd floor of China Hong Kong City in Tsim Sha Tsui and is set to officially open on Feb. 22.
Co-founder and CEO of PapaHome introduced the store's innovative Online-Merge-Offline (OMO) operating model, which aims to enhance the shopping experience for local consumers. Customers can physically explore products in-store and scan QR codes for detailed information and exclusive discounts. Once they've selected their desired items, they can complete purchases directly on the Taobao platform.
He also noted that the store collaborates with several well-known mainland brands and actively partners with prominent local brands and organizations, such as the gas company and Bank of China Hong Kong. The initial operations are expected to create over 100 job opportunities in Hong Kong and provide retail management internships and training for aspiring young professionals.
The store features over 10,000 selected products from more than 100 quality Taobao merchants, including furniture for living rooms, dining rooms, and bedrooms, as well as custom furniture and various renovation materials. Additionally, the store offers comprehensive services such as customer support, Taobao home product recommendations, home space design, and on-site measurements, utilizing smart home technology and AI/AR to facilitate product selection and provide a seamless shopping experience.
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