1-minute News | Bite-sized dramas, big-time fun: How short dramas are capturing audiences everywhere

Have you come across mini-dramas like "After Rebirth, She Ruled the Palace" or "After Divorcing Him, She Became Famous in the Capital" while scrolling through your favorite short video platforms? These bite-sized, highly dramatic videos have quietly taken over recommendation feeds everywhere.

According to recent statistics, China's micro-drama market reached a staggering RMB 37.39 billion in 2023, marking a year-on-year growth of 267.65%. Professional film and television teams, along with talented actors, are flocking to create these short-form dramas, continuously raising the production quality and diversifying the range of genres. From sweet romance to suspense thrillers, from period fantasy to urban workplace stories, there's no shortage of content to satisfy the varied tastes of today's viewers.

What makes these mini-dramas so appealing is their ability to deliver tightly packed, highly engaging plots in a short amount of time—perfect for the fast-paced, fragmented lifestyles of modern audiences. Whether on the bus, subway, or during a quick break from work or study, viewers can easily catch a few episodes, enjoying moments of relaxation and entertainment on the go.

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