11.11 Global Shopping Festival: Tmall launches pre-sales tonight with RMB30 bn in coupons

This year's 11.11 Global Shopping Festival, Taotian Group will release RMB30 billion yuan in consumer coupons and red packets, anticipating the highest event participation.

Liu Bo, Alibaba Group Vice President and General Manager of Tmall and Taobao Marketing and Operations stated that coinciding with a rebound in domestic consumer sentiment, this year's 11.11 Global Shopping Festival will see unprecedented investment to support brands and merchants in achieving high-quality growth.

The pre-sale for this year's 11.11 Global Shopping Festival event starts at 8 p.m. tonight (Oct. 14), with two main sales periods: the first from 8 p.m. on Oct. 21 to Oct. 24, and the second from 8 p.m. on Oct. 31 to Nov. 11.

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