Welcome to wizarding world: Miniso's first Harry Potter pop-up store to come to HK's Langham Place
MINISO is partnering with one of the world's most beloved franchises, Harry Potter, to launch a month-long pop-up store at Langham Place in Mong Kok, from Oct. 1 to Oct. 31.
Fans will have the chance to step into a themed magical world, with iconic movie scenes recreated for photo opportunities, while enjoying an immersive and exploratory shopping experience.
The pop-up store will debut over 500 MINISO X Harry Potter collaboration products, ranging from themed collectibles to everyday items, creating a shopping space that blends fantasy and reality. Fans can also participate in interactive magical experiences, donning wizard robes and dressing up as witches, wizards, or Muggles, with the chance to receive a surprise gift.
The store will span two locations within Langham Place: the 4th-floor atrium, which will feature magical world set pieces, and the 12th-floor atrium, which will be home to a Quidditch-themed photo zone.
Additionally, visitors can take pictures with floating wands and magic letters in the 4th-floor atrium, and can also take photos with decor inspired by Hogwarts' four houses.
According to official previews, products will include plush toys, apparel, thermos bottles, aromatherapy items, and pet toys. After the pop-up store's launch on Oct. 1, these items will be available for global sale starting Oct. 13.
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