AI revives 1924 Paris Olympics
Thanks to new cloud technology driven by artificial intelligence (AI) that can revive iconic events, Olympic enthusiasts can now journey back in time and experience what the Paris Games were like a century ago.
Alibaba Cloud, a partner of the International Olympic Committee, is supporting the Games through cloud computing and e-commerce platforms.
Chris Tung, president of Alibaba Group's strategic development, said the tech giant is using generative AI to restore videos and colorize moments from when the French capital last hosted the Olympics in 1924.
"By doing that, we'll be able to represent the glorious moments of Olympic Games in the past and be able to come up with concepts and stories to spread Olympic spirit and culture," he said.
Tung said that cloud infrastructure has overtaken satellites as the primary source of television broadcasts for the first time.
"It has been more than 50 years that we watched exciting Olympic games on TV through satellite," he said.
"For Paris 2024, this will be the first time that cloud-based broadcasting exceeds the volume of satellite-based [broadcasts]. So it's a great building block from game to game, from flame to flame that we're doing."
Alibaba Cloud has also built a data management platform for all Olympic venues, which they use to monitor and analyse energy consumption and carbon emission data, in line with the organizers' goal of making the Paris Games the greenest ever.
Regarding privacy concerns, Tung said all visitors' personal data will be removed after 24 hours, while audio clips and videos will only be kept for less than a month.
Meanwhile, mainland EV maker Xpeng has decided to make its debut on the French market in Paris to make the most of the 60th anniversary of diplomatic ties between China and France.
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