"Scent, Emotion and Lifestyle: 2026 Hong Kong Daily Mood Index and Fragrance Trends White Paper" was released on Nov. 12 at the 29th edition of Cosmoprof Asia. An online survey conducted by Eternal Beauty Holdings in September recorded a Hong Kong Daily Mood Index of 54.5, with respondents scoring relatively higher on positive mood and lower on energy and rest. Over 80% of respondents reported that fragrance had a positive impact on their everyday mood.
The survey explored respondents' positive feelings and experiences over the preceding two weeks using five indicators, each scored out of 100. "Cheerful and in good spirits" scored highest at 58.4, while "Refreshed and well rested" scored 50.4-an eight-point gap that was the largest among the five indicators, suggesting stronger positive emotional experiences relative to rest and energy levels. In terms of usage frequency, 71.7% of respondents used fragrance several times a week or more, and frequent users recorded a Daily Mood Index of 55.8, compared with 51.1 among other respondents. The findings are based on an online survey of 433 Hong Kong consumers.
Laurinda Ho on Fragrance, Self-Care and Community
The findings were discussed at a panel at CosmoTalks at the Hong Kong Convention and Exhibition Centre, moderated by Mr. Matt Chung, Curator and Cultural Commentator, and featuring speakers from diverse fields, including Ms. Laurinda Ho, Founder of Smile With Us HK; Mr. William Lam, Clinical Advisor to the Mind HK Tai Po Mental Health Support Programme; and Mr. Chris Chu, CRM & Partnership Manager at Eternal Group.
"At Smile With Us HK, we hope to bring positive energy to the wider community through activities organised in partnership with Eternal Group," Ms. Ho said. Under the "Scent of Happiness" campaign, the Group co-organised three community events with Smile With Us HK for children, families and older adults, alongside sponsorship of 80 sessions of iACT mental health support provided by Mind HK and three relaxation and sensory sessions featuring neuroVIZR's synchronised light-and-sound experience.
Mr. William Lam said, "Self-care is an important part of maintaining good mental health. Enjoying a fragrance that brings you pleasure and evokes happy memories can be a simple starting point for self-care." The discussion explored different perspectives on fragrance's role in daily life and offered practical self-care advice.
Ms. Wendy Lau, Executive Director of Eternal Beauty Holdings Limited, said in her opening remarks that fragrance "is more than a sensory experience-it expresses how we choose to live," adding that three years of White Paper research have shown fragrance has become part of Hong Kong consumers' daily routines.
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