McDonald's Hong Kong has launched a new CHIIKAWA Happy Meal promotion starting today (August 28), featuring eight collectible CHIIKAWA pencil-cap toys. The series will run for four weeks, with new characters released on a rotating basis.
In this campaign, McDonald's has dressed the popular CHIIKAWA characters in McDonald's-themed uniforms and styled them as different staff roles. The first week's lineup includes Chiikawa as a McDonald's manager and Hachiware as a McDelivery courier.
Happy Meal x CHIIKAWA toy schedule
Week 1 (Aug 28): Chiikawa (McDonald's Manager), Hachiware (McDelivery Courier)
Week 2 (Sep 4): Kurimanju (McCafé Barista), Rakko (McDelivery Courier)
Week 3 (Sep 11): Usagi (McDonald's Crew), Momoga (McDonald's GEL)
Week 4 (Sep 18): Shisa (McDonald's Manager), Furuhonya (McDonald's Crew)
How to redeem
Customers who purchase a Happy Meal via the McDonald's app, self-order kiosks, or the counter will receive one CHIIKAWA pencil-cap toy for free, while stocks last.
McDonald's also announced several limited-time meal offers. Due to strong demand for its all-day breakfast, McDonald’s has extended the promotion through August 29–30 (Saturday and Sunday). From August 28 to 30, the company is also introducing a three-day limited "Yuenyeung pancake morning set." In addition, customers who buy any value meal after 11 a.m. on August 29 and 30 can switch their fries to crispy hash browns at no extra cost.
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