Japanese lifestyle retailer LOFT will return to Hong Kong after a 36-year absence, marking the latest arrival of a well-known Japanese retail brand in the city's evolving retail market.
YAICHI Group announced on Monday (July 27) that LOFT, one of Japan's most popular lifestyle and variety store chains and a long-time favourite among HK consumers, will reopen in the city in late August.
The brand will launch a one-year pop-up store at MOKO in Mong Kok, offering customers who have fond memories of LOFT the opportunity to rediscover its signature shopping experience.
According to YAICHI, LOFT's return to HK will focus on five core product categories: health and beauty products, creative home and lifestyle goods, carefully selected Japanese food products, stationery and classic paper goods, and seasonal gifts.
Founded in 1987, LOFT is one of Japan's best-known lifestyle and variety retailers. For the fiscal year ended February 2026, LOFT Co., Ltd. recorded standalone sales of 137.1 billion yen. As of the end of February 2026, the company operated 183 stores across Japan, including franchise locations.
LOFT HK pop-up store
- Location: Shop 141, Level 1, MOKO, 193 Prince Edward Road West, Mong Kok
- Expected opening: Late August 2026
- Duration: One year
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