In this episode of Global Lens,the reporter explains why Chinese brands going global isn't just a viral trend. It starts with a headline-grabbing example: AI Godfather Jensen Huang bought a RMB7 cup of tea in downtown Beijing. That same night, Mixue's mini-program launched a "Big Boss Style" product—boosting sales by riding the attention.
The deeper story is that Chinese brands are already building momentum overseas. As early as last year, Mixue opened stores on Hollywood Boulevard in Los Angeles, attracting locals and visitors with low prices and strong demand. Today, Mixue has over 60,000 stores worldwide, surpassing McDonald's and Starbucks by location count.
Brands like CHAGEE, Molly Tea, MINISO, and Haidilao—Chinese companies are transitioning from low-cost "world factory" manufacturing to high-recognition consumer brands worldwide.
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