The 3rd Guangzhou International Beauty Week Cosmetics High-quality Development Conference with the theme of "The tide rises to the beauty bay, the makeup shines around the world," opened in Guangzhou Yesterday (Dec. 4). The "2025 Guangzhou Cosmetics Industry White Paper" (hereinafter referred to as the "White Paper") released by the conference shows that the scale advantages of Guangzhou's cosmetics industry have continued to expand, and it has established a "100 billion industrial cluster", and a complete closed-loop ecology has been built from raw material research and development, production and manufacturing, packaging materials to brand marketing. The 100 billion industrial cluster has provided a large number of high-quality resources for Guangzhou. At the conference site, 31 high-quality cosmetics industry projects have been displayed recently, covering key links such as intelligent manufacturing, R&D center, enterprise headquarters and brand operation, with a total investment of nearly 10 billion yuan (RMB, same below).
According to the White Paper, Guangzhou now has 1,857 cosmetics manufacturing enterprises, accounting for 60% of Guangdong Province; 7,237 registered and filing entities, with more than 1.2 million kinds of circulating products, building a complete closed-loop ecology from raw material research and development, production and manufacturing, packaging materials supporting to brand marketing, leading the national industry scale.
"Innovation" has become a new highlight of industrial development. The report pointed out that Guangzhou is accelerating to break through the dilemma of "stuck neck" of core raw materials and promoting the industry to leap from "formula application" to "raw material definition". As of October 2025, the total number of cosmetic invention patent applications in Guangzhou has reached 14,900, and the number of new raw materials filed has reached 40. In addition, the regional synergy effect of the development of the cosmetics industry in Guangzhou is prominent. As a core carrier area, Baiyun District's cosmetics exports increased by 28% year-on-year in the first three quarters of 2025; the growth rate of output value of regulated enterprises in Huangpu, Huadu, Conghua and other clustered areas remained above 10%.
Hundreds of billion-level industrial clusters have brought powerful industrial "magnetic attraction" and further gathered high-quality resources. Chen Ge, president of Unilever Greater China, said in his speech that Unilever has been cultivating China for 102 years, and Guangzhou has become one of the key hubs of its supply chain layout. She revealed that Unilever plans to introduce the world's leading FTC (factory-to-consumer) logistics model into the Guangzhou production base, and take advantage of Guangzhou's logistics and trade advantages as a "millennium business capital" to build a three-dimensional supply chain system that radiates throughout South China and even overseas markets.
At the conference site, 31 high-quality cosmetics industry projects that have recently been launched were displayed, including Baiyun Meiwan Industrial Investment Project, Guangdong Kangaroo Mother AI Intelligent Headquarters Center, Danzi Group Headquarters, Afu Brand
Operation Center, Youcong Technology Cosmetics Research and Development and Production Base and other important projects, with a total investment of nearly 10 billion yuan, covering key links such as R&D center, enterprise headquarters and brand operation, which is a strengthening and upgrading of the key links of the existing industrial chain.
It is understood that in the next week, Guangzhou will further polish the golden signboard of "Guangzhou International Beauty Week" through a series of high-specification trend press conferences, product selection docking meetings and interactive experience activities.
Reported by Li Ziyan and Xu Hong, reporters from Guangzhou
Related News:
Deepline | Curtain up on new act: HK's cultural ambitions and stages they need
Comment