Have you noticed the latest craze on social media — the Perler Beads Challenge? Originally a children's educational toy, it has now become a favorite stress-relief activity for adults.
The trend is skyrocketing in popularity: related videos on Douyin amassed over 1.2 million views in just 11 days. Many struggling craft stores are also experiencing a revival.
So, what's the reason behind this trend?
Many players say that creating with Perler Beads helps them clear their minds and relax. It's described as offering a meditative-like experience that brings calm and focus.
Others say the joy lies in the sense of accomplishment. Especially by recreating popular IPs like Mario or Pokémon, players can channel their creativity and feel a deep sense of achievement.
According to psychology experts, in today's era of information overload, Perler Beads offer a low-cost way for young people to achieve a "flow state" — a mental state where they lose track of time and temporarily escape fatigue and stress.
Additionally, it fulfills social needs. The activity can be enjoyed solo or with friends, making it a great offline event to foster emotional connections and encourage creative expression.
Do you want to try this Perler Beads Challenge?
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