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Chinapedia | POP MART launches 'Twinkle Twinkle' Mid-Autumn mooncake

Lifestyle
2025.10.03 14:22
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As the Mid-Autumn Festival approaches, POP MART has unveiled a whimsical and imaginative mooncake gift set themed around its beloved "Twinkle Twinkle" IP. The cute Twinkle Twinkle edition mooncake blends lunar inspiration with playful design, offering both a visual treat and a flavorful experience.

"Twinkle Twinkle" Mid-Autumn mooncake. (Official)

As a new hit IP of POP MART, Twinkle Twinkle also sparks a buying frenzy worldwide. The "Twinkle Twinkle" Mid-Autumn Mooncake is sold in limited cities in China. Each mooncake in the set corresponds to a different phase of the moon.

  • New Moon – Rich chocolate lava center
  • Crescent Moon – Rum and nut filling
  • First Quarter Moon – Lychee and rose
  • Waxing Gibbous Moon – Brown sugar and oat
  • Full Moon – Creamy custard and cheese

Every Starry Guy design is irresistibly cute, turning the act of unboxing into a delightful journey—almost like opening a series of tasty "flavor blind boxes."

2025 POP MART "Twinkle Twinkle" Mid-Autumn Gift Set. (Official)

Product Details

Price: RMB 188 per set

Availability:

  • Beijing: POP MART City Park – MOLLY's Dessert House
  • Beijing: Sanlitun Food Truck – MOLLY's Dessert House
  • Chengdu: Taikoo Li Food Truck – MOLLY's Dessert House
  • Shanghai: Qiantan Taikoo Li Food Truck – MOLLY's Dessert House

(Editor: Ella Qu)

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Tag:·Mid-Autumn Festival·POP MART·Twinkle Twinkle·mooncake

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