K11 MUSEA is set to ignite the city's energy with its dynamic "BEATS, BURNS & BREWS" series, a fusion of fitness, gastronomy, and music. Curated by the acclaimed local daytime party pioneers Social Club Series, the "House of Pulse" events will transform K11 MUSEA into a vibrant playground with four unique movement-themed parties across its spaces. From night runs and after-hours raves to yoga sessions and skyline soirées, the series promises an immersive blend of wellness and revelry.
Event Highlights
Night Run & After-Hours Party (September 19)
Kickstarting the series, adidas-led night runs along Victoria Harbour will culminate in an exclusive after-hours celebration inside K11 MUSEA. Participants will groove to electrifying beats post-run, unlocking the venue's nocturnal charm.
Time: 9:00 PM – 12:30 AM
Dress Code: Cool Runner
Yoga & Sunset Sound Bath (September 21)
Unwind with a flow yoga session by Korean fashion label Mardi Mercredi, transitioning into a twilight music party. Guests will enjoy complimentary Mardi Mercredi "Big Cup Tea" and Fortnum & Mason biscuits. Attendees receive brand vouchers and exclusive K11 MUSEA umbrellas (terms apply).
Time: 2:00 PM – 7:00 PM
Dress Code: Pink Sporty
Coffee & Waffle Tennis Social (October 5)
A playful morning affair with a Tennis Core twist by Wilson, featuring games, giveaways, and themed refreshments.
Time: 9:30 AM – 12:30 PM
Victoria Harbour Skyline Party (October 18)
The grand finale features a high-octane workout by Sober Sweat and sets by international DJs, including Toronto's DJ DCR Milda (house/hip-hop fusion). NBA ATELIER will inspire Jersey Style fashion.
Time: 3:00 PM – 8:00 PM
Tickets & Collaborations
Tickets for all events go on sale September 5 via the Riffs platform, starting at HKD 168. Each party partners with leading brands—including adidas, Wilson, and NBA ATELIER—to deliver curated dress codes and immersive experiences.
Exclusive Pop-Ups & Retail Activations
- Lululemon (September 12): Celebrate its expanded K11 MUSEA store with a Running Gives party at Bohemian Garden, showcasing the Fast and Free™ running collection.
- Mardi Mercredi: Launch its Actif yoga line in Hong Kong, offering free yoga classes (September 19–20) with purchases.
- HOKA (October): Debut the Mafate Studio pop-up, blending trail-running innovation with interactive installations.
- On (November): Open its largest Hong Kong flagship at K11 MUSEA, featuring tech-driven running experiences and a harborside activation.
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