The 27th Shanghai International Film Festival is currently taking place. According to CCTV News, on June 15, Wang Changtian, Chairman of ENLIGHT MEDIA, revealed at the opening forum that the animated film "Ne Zha 2" is expected to surpass US$100 million in overseas box office revenue, marking the best performance for Chinese films abroad in nearly 20 years.

Wang Changtian stated that the "Ne Zha" series has generated hundreds of billions of yuan in legitimate sales from the development of merchandise. This has brought significant benefits to various aspects of the development, production, and sales of related products. He predicts that it is "entirely possible" to ultimately achieve merchandise sales exceeding one trillion yuan.
Reportedly, "Ne Zha 2" is produced by Chengdu Kekedou Animation Film and Television, ENLIGHT MEDIA, and Beijing Enlight Media, and has generated over RMB 15.8 billion in box office revenue since its release on January 29, 2025. The Chinese dialogue version (with English subtitles) is distributed across Asia, North America, Europe, and Oceania, while the English dubbed version will also see a secondary overseas release.
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