By Dr. Kevin Lau
In the intricate tapestry of human interactions, reputation is a currency of trust. Individuals with sterling reputations draw friends like moths to a flame, while those with tarnished names are often shunned. In the realm of commerce, goodwill operates similarly—businesses with strong reputations command loyalty despite higher prices, while those lacking it struggle to attract patrons. Nations, too, exist within a global community where reputation is paramount, shaping their economic vitality and diplomatic influence. Just as a shop's goodwill draws customers, a nation's reputation beckons investors, tourists, and talent.
Consider Myanmar: its tarnished reputation, marred by scams and instability, has deterred travelers, casting a shadow even over neighboring Thailand's tourism industry. Similarly, the United States, under the renewed leadership of Donald Trump, has seen its global standing falter. The 2025 Democracy Perception Index, surveying 111,000 respondents across 100 countries, reveals a stark decline in U.S. favorability, plummeting from +22% in 2024 to -5% in 2025. Meanwhile, China's favorability has surged from +5% to +14%, with 76 of 96 countries rating it more positively than the U.S. This historic shift places the U.S. alongside nations like Russia and Iraq in global perception, while Switzerland, Singapore, Qatar, Canada, and Japan shine as beacons of favorability.
The U.S.'s decline stems from policies perceived as regressive, compounded by public disputes, such as those with Elon Musk, which have turned governance into a spectacle. These actions have eroded the soft power that once defined America's global allure, impacting its ability to attract investment and foster international goodwill. In contrast, China's ascent reflects its strategic focus on economic partnerships, particularly through the Belt and Road Initiative, which has delivered infrastructure and opportunities to regions like Africa and the Middle East. Countries such as Algeria, Egypt, and Pakistan view China as a reliable partner, enhancing its global influence through tangible economic contributions.
For Hong Kong, this shifting landscape presents a golden opportunity to reinforce its role as a global hub. Our city's reputation as a financial powerhouse, underpinned by a robust legal system, multilingual talent, and unparalleled connectivity, is a beacon that attracts the world's best. A strong national reputation, like goodwill, is not merely a matter of pride; it is a strategic asset that drives economic growth, fosters international partnerships, and draws top talent. Data underscores this: a 1% improvement in a nation's reputation can boost tourism by 3.1% and exports by 1.7% annually, amplifying economic vitality.
Hong Kong's unique position as a bridge between East and West allows it to capitalize on these global dynamics. By maintaining a reputation for openness and innovation, we can attract foreign investment and talent, as evidenced by initiatives like the High-End Talent Admission Scheme. Our universities, such as the Hong Kong University of Science and Technology, have already seized opportunities to welcome global scholars, enhancing our educational and cultural appeal. Moreover, our role in facilitating trade, as seen in recent delegations to the Middle East, strengthens our economic ties with emerging markets.
The pursuit of a strong reputation requires continuous effort. Hong Kong must invest in education, infrastructure, and cultural exchanges to sustain its allure. By fostering a vibrant, inclusive society, we can draw professionals and visitors eager to engage with our dynamic economy and rich heritage. Just as Japanese culture captivates Hong Kong travelers, who return with a penchant for its products, our city's reputation can inspire global trust and loyalty.
In conclusion, national reputation, like goodwill, is a cornerstone of prosperity. As the U.S. navigates its challenges and China rises, Hong Kong stands poised to shine. By leveraging our reputation as a global hub, we can foster economic growth, attract talent, and bridge international divides, weaving a future where our city remains a beacon of opportunity and collaboration.
The author is a specialist in radiology, Master of Public Health of the University of Hong Kong, and an adviser of the Our Hong Kong Foundation.
The views do not necessarily reflect those of DotDotNews.
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