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US tourism industry launches campaign to revive travel: Promoting 'love Canada' to attract visitors

World
2025.06.09 15:35
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US tourism industry launches campaign to revive travel: Promoting 'love Canada' to attract visitors. (DDN)

More and more Canadians are avoiding traveling to the United States this summer. Most people believe that boycotting American products or services is the best strategy to fight the tariff war. Not going to the United States is enough to cause a 30% drop in local tourism revenue. Some parts of the United States are now launching a large-scale propaganda campaign against Canadians to make them change their minds.

Market research firm Leger Marketing pointed out that only 10% of Canadians plan to travel to the United States during the summer vacation, far lower than last year's 23%. Most people would rather go to Latin America, Europe, or Australia for vacation to avoid going to the United States and worrying about their own safety and facing border difficulties. The sharp drop in foreign tourists has severely hit the performance of the US economy. It is expected that the US tourism industry will lose US$20 billion (about HK$156 billion) in revenue in 2025. Leger suggested that the US tourism industry try to rebuild the trust and confidence of Canadian tourists. The most important thing is to formulate strategies from the perspective of Canadians to alleviate their concerns.

Visit California is the most active agency in the country to attract Canadian tourists. Since May, it has launched the "California Love Canada" campaign to attract Canadians' attention. Visit California offers exclusive hotel discounts for Canadian tourists. CEO Beteta predicts that these discounts will help attract Canadian tourists, but travel agency heads point out that Canadians are worried about the changing political situation in the United States and are always hesitant to travel to the United States. The CEO of Canadian travel website Landsby said that Canadians generally have a negative feeling about the United States. They feel that setting foot in the United States at this stage is a betrayal of the country. Smigardis, head of Travel Our World travel agency, said that Canadians have been canceling their reservations to the United States in recent months, such as canceling their participation in the anniversary celebration of Disneyland in the United States.

Statistics released by the comprehensive travel service website Expedia show that the number of Canadians traveling to the United States in the first quarter of this year has dropped by nearly 30%. Fish, director of brand public relations for Expedia, said that Canadians have recently increased their searches for travel activities in the United States, but they ultimately choose to vacation at home or outside the United States.

A spokesman for Bluff Point Golf Resort in Plattsburgh, New York, said Canadians' abandonment of the U.S. has hit their business. The resort, which is only an hour's drive from Montreal, Canada, has always been extremely dependent on Canadian tourists, but the number of tourists in April and May this year has dropped by 30% compared with the same period last year.

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Tag:·Leger Marketing·tariff war·Canadian tourists·propaganda campaign

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