According to industry forecasts, China's "companion economy" is projected to reach 50 billion yuan this year. As part of this trend, "private companion photography" services have become a hit among young people. These freelance photographers go beyond traditional roles—not only offering photo-taking and editing but also doubling as tour guides and social companions, accompanying clients on shopping trips or sightseeing to provide emotional fulfillment. The service has emerged as a new favorite for young travelers.
Unlike professional studios, companion photography requires no advanced technical skills—just a smartphone or entry-level camera, making it a popular side hustle for students and freelancers.
"Their smiles give me purpose!"
"I've never had formal training, but I love photography. Seeing clients smile while flipping through their photos gives me such a sense of achievement," said Xiao Bei, a university student in Beijing's Haidian District who began offering companion photography last year with just an iPhone 14 Plus and Nikon Z5 camera.
Her clients are mostly out-of-town tourists, particularly students and young professionals. During the Labor Day holiday alone, she completed over 20 bookings (3,000 yuan income), typically spending 2–3 hours per session at nearby sites like the Summer Palace. She guides clients to photogenic spots like the Tower of Buddhist Incense or Marble Boat, helps pose them, then meticulously edits hundreds of shots until they're satisfied.
Expanding horizons
Though income fluctuates, Xiao Bei values the social perks: "Most clients are girls my age. We chat while shooting, and sometimes grab coffee afterward." Last autumn, she bonded with a Yunnan-based writer during a shoot at Fragrant Hills Park (Xiangshan Park). "She shared industry insights, and we've already planned to reunite this fall."
Photographers typically advertise on Chinese social media Xiaohongshu or Douyin, listing equipment and rates (50–150 yuan/hour). Clients pay deposits after discussing styles/locations, and cover additional costs like tickets.
Locals unlock hidden gems
The service thrives in tourist cities like Yangzhou. Full-time photographer Mr. Meng capitalized on spring's "peony season" at Slender West Lake, sometimes working 7 AM–10 PM (2,000 photos/day). "As a local, I know secret angles and can plan routes—saving clients guide fees," he said.
During May Day, hanfu enthusiast Xiao Qiu booked a Luoyang local photographer for 299 yuan (day) or 399 yuan (night), which included makeup, editing, and logistics like folding stools. The photographer also recommended nearby photo ops at Kaifeng's Daxiangguo Temple.
Beyond photos: Emotional connection
Services extend to weddings, graduations, and family shoots—but not all clients seek perfect shots. Beijing business traveler Ms. Cai hired a "paid bestie" in Shanghai."I felt awkward visiting those trendy cafes alone... So we bonded over coffee like old friends."
(Source: Wen Wei Po; Journalists: Ren Fangjie, Guo Hanlin; English Editor: Darius)
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