The AIRSIDE shopping mall has collaborated with Sanrio to present "AIRSIDE x Cinnamoroll ROLL OUT THE FUN." The event will take place from April 11 to June 1, 2025, to bring a magical and joyful Cinnamoroll-themed experience to the people of Hong Kong.
During the event, AIRSIDE will transform into a Cinnamoroll wonderland, offering fans a series of exciting photo spots, exclusive merchandise, and themed dining experiences.
Highlights include:
- 2nd floor atrium: There is a giant 5-meter-tall Fluffy Cinnamoroll Inflatable with Ball Pool, which is perfect for taking memorable photos. The dreamy athletics field features a Cinnamoroll sprint finish arch, a podium, and a skateboard scene, creating a vibrant and energetic atmosphere.
- Food truck-style pop-up store: With its sweet design, this is a must-visit photo opportunity.
- 6F Cinnamoroll-themed restaurant: From the store's decorations to the menu items, everything is infused with Cinnamoroll elements.
- 4F Sanrio pop-up store: It is a paradise for Sanrio fans, featuring various merchandise from popular characters like Cinnamoroll, Hello Kitty, Kuromi, and more.
Merchandise guide:
- Limited-edition pop-up store: It offers over 300 Cinnamoroll limited-edition merchandise items, including exclusive items available only during the event and brand-new collections.
- 4F 404 RE-MENT: It is a miniature world that will soothe your soul.
- 2F 210 Neon City: There are three retro stages featuring Cinnamoroll, along with limited-edition hidden gems making their debut.
Easter specials (April 18–21)
Visitors participating in in-store activities during Easter weekend will receive free Cinnamoroll gifts, including stickers, towels, or tote bags.
Event details:
- Dates: April 11 – June 1, 2025
- Location: AIRSIDE, Kai Tak, Hong Kong (Kai Tak MTR Station Exit D)
- Time: 10:00 a.m. – 10:00 p.m.
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