The 4th Hong Kong Game Enhancement & Promotion Scheme, sponsored by the Cultural & Creative Industries Development Agency, recently held its awards ceremony.
The organiser, Hong Kong Digital Entertainment Association, announced that 12 local startup game companies had been awarded reimbursement grants ranging from HK$450,000 to HK$550,000.
Some local young people have joined the electronic game industry. A mobile music game was uploaded onto a short video platform in the Mainland and received a subsidy of HK$550,000 under the Scheme for cooperation with different music labels, successfully capturing the market and achieving excellent results. At present, the number of downloads of the game has exceeded one million and the revenue has exceeded HK$10 million, attracting a large number of players from the Mainland, Hong Kong, Japan, Europe and the United States.
The association's Chairman Gabriel Pang noted that each year the scheme has seen good results, with about one-third of the companies being profitable and one out of 12 companies usually getting over $10 million in revenue, most of the time with 500,000 to one million downloads.
"The game industry is actually a huge industry. That is why we are doing the Hong Kong Game Enhancement & Promotion Scheme. We need to help them to market their games. Usually in Hong Kong, we have a more diverse style. We can cope with different countries and cultures. That is one of our strengths," he said.
Related News:
Comment