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Nicholas Tse's roasted sausage sales reach RMB 1.5 bn in 4 years, tops China's sales for third consecutive year

Hong Kong
2025.03.28 16:00
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Nicholas Tse Ting-fung, who will hold a concert at the Kai Tak Sports Park next month, is not only a singer, actor and director, but also a chef and a businessman, and the food brand he founded celebrated its fourth anniversary on March 24, during which he announced the astonishing turnover of Roasted Sausage, the product that he had a part in the research and development of, the cumulative sales of which have reached RMB 1.5 billion in four years, and has been the No. 1 in sales in the whole country for three consecutive years!

The product is claimed to have strict quality control, and the price of 3 boxes of sausages is RMB 109, which means the average price of 8 sausages per box is about RMB 4.5 per sausage, which is a very high price/performance ratio for a product endorsed by a celebrity.

In the official flagship store of Chef Nic, Tse even took part in a video to explain why he wanted to make sausages. He said that he had eaten a lot of sausages, whether for breakfast or dinner, and that it is very convenient, "so I have always hoped that I can challenge myself to make a sausage that is completely clean and roasted".

Related News:

Nicholas Tse announces ultimate additional show for 'Evolution' Concert 2025! Tickets on sale March 31

Rainie Yang's 'LIKE A STAR' World Tour: HK tickets on sale tomorrow

Tag:·Nicholas Tse· roasted sausage·Chef Nic

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