Chow Tai Fook's collaboration with Chiikawa officially launched yesterday (March 23) and saw explosive sales, with some styles selling out within two hours, prompting the need for an on-site waiting list for pre-orders. Today (March 24), Chow Tai Fook announced that all nine products are now sold out, and store reservations are fully booked.
On the second-hand marketplace Carousell, resale prices have surged, with a gold charm originally priced at HK$540 being sold for at least HK$800. A gold chain originally priced at HK$2,100 has seen price increases ranging from HK$200 to HK$800 depending on the character, with one Usagi rabbit-themed bracelet priced as high as HK$2,900.
The collaboration features nine gold products, including six gold charms and three gold medals. Initial sales took place at select locations, including iSQUARE in Tsim Sha Tsui, MGM in Macau, Shenzhen Uniwalk, MixC in Chengdu, and the new 550 store in Shanghai, with a purchase limit of three items per person while supplies last.
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Chiikawa gold products draw long lines as students splurge HK$8000
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