Today (March 3), Mixue Ice Cream & Tea officially launched in Hong Kong, an important milestone that has ignited excitement at its global flagship store in Zhengzhou. Many citizens flocked to the flagship store to capture the moment and witness this significant day.
Journalists visiting the flagship store found its interior uniquely designed. The headquarters spans two floors: the first mainly sells regular tea drinks and features entertainment options like claw machines, providing a great place for relaxation. The second floor showcases various creative products and snacks, creating a warm and comfortable atmosphere that attracts young shoppers.
Customers visiting to celebrate expressed their love for Mixue Ice Cream & Tea, largely due to its affordable prices. Upon learning about the company's listing in Hong Kong, they felt it was particularly meaningful and specifically came to inquire about any promotional activities. They hoped to commemorate their participation in a Hong Kong listing project, as each cup of Mixue Ice Cream & Tea products holds memories of their support and consumption.
During this highlight moment, the bustling scene at the Zhengzhou global flagship store not only showcased the brand's strong appeal but also reflected the deep emotional connection consumers have with it.
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