Invest Hong Kong (InvestHK) today (Feb. 22) announced that Japanese second-hand luxury retailer, Otakaraya, opened its first overseas outlet in HK as part of its expansion plan in Asia and to prepare for entering the European and American markets.
Located in Jordan of HK, Otakaraya's first store specialises in buying and selling carefully selected luxury brand items, promoting the concepts of environmental sustainability and sustainable fashion. As consumer interest in second-hand luxury goods continues to grow, the new store not only brings fresh vitality to the HK market but also reflects local consumers' demand for high-end products.
According to Mr. Takeshi Asaithe, Director of E-FRAN HK Limited, Otakaraya has more than 1,300 shops in Japan as of January 2025, making it one of the country's largest second-hand luxury retailers.
"As an international city located in the heart of Asia, HK has a high concentration of premium brand boutiques, making luxury brand ownership widespread. The city also has a thriving culture of second-hand luxury goods. We believe that HK is the ideal location for our first overseas store," he added.
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