Apple has voiced strong criticism regarding a newly available pornography app on iPhones within the European Union, claiming that the bloc's digital policy is undermining consumer confidence in its devices.
Since the launch of the App Store in 2008, Apple has maintained strict control over the apps that can be downloaded onto its devices. Former CEO Steve Jobs articulated this approach in 2010, stating that keeping pornography off the iPhone was Apple's "moral responsibility" and a key reason for the company's role as a gatekeeper in the app ecosystem.
Apple's concerns highlight ongoing tensions between its app approval process and evolving digital regulations in the EU, which aim to increase competition and consumer choice in the tech industry. The company argues that such policies could compromise the integrity of its platform and the trust of its users.
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