Cuteness Attack! As Chinese New Year approaches, Hong Kong is buzzing with an array of adorable cartoon-themed New Year products. Easily spotted in Causeway Bay, Wan Chai, Mong Kok, and Sham Shui Po, these cute decorations and red packets have become a must-have for the festive season.
But these products could mean something more than cuteness… In a sense, they are bridging the gap between younger generations and the time-honoured traditions. Cute "kawaii" items like Hello Kitty red packets bridge traditions with youth, making traditions trendy and fun. Gen Z's interest in traditional culture is ignited.
Interestingly, this trend may also be associated with the shift in the major consumer age group. Gen Y, the generation that grew up with globalization and popular culture, is gradually entering the age of preparing New Year traditions.
How do they react to cute new year products? And how does Hong Kong embrace cute culture as a way of showing individuality? Let's get a quick overview here.
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