Under the looming cloud of the TikTok ban in the United States, an unexpected wave of digital migration is unfolding. Many users of Xiaohongshu opened the app this morning only to find a significant increase in foreign users on their homepages, humorously referring to themselves as "TikTok Refugees." They flooded into Xiaohongshu, dubbing it a safe haven after the ban on TikTok, catapulting Xiaohongshu to the top downloaded app in North America overnight.
On Jan. 10 this year, the U.S. Supreme Court held an oral argument on the "sell or ban" case concerning TikTok. Despite TikTok's strong advocacy efforts, a majority of justices still appeared inclined to support the ban, putting TikTok at risk of being shut down nationwide on Jan. 19. This news has left TikTok's 170 million American users in a state of panic, prompting them to seek out new social platforms.
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