Recently, many visitors in Hong Kong have noticed one "superstar group" whose ads are no less eye-catching than Keung To's (a member of the boy group MIRROR).
However, these fancy posters do not feature singers, actors or idols—in fact, they feature— tutorial centers' teachers!
Some people laughingly remarked that they thought these ads were about some superstars.
The tutorial center ads are most frequently seen on the eve of vacations, such as Christmas and Chinese New Year.
In addition to billboards, their faces can often be seen on buses, making them the "most familiar strangers."
Despite that these advertisements could be too flashy and fluffy, the "supergroup" members are real money-makers.
Different from the Mainland, most primary and secondary schools in Hong Kong are let out early, and many students choose to continue with tutoring after school, giving rise to a significant education-related industry in Hong Kong—tutoring centers (cram schools).
The high salary of tutoring teachers has also become a common subject of gossip.
According to surveys, the top-notch "king of tutoring" in Hong Kong can earn an annual salary of over ten million HK dollars, which is even several times that of government officials.
It was reported that tutoring "superstar" YY Lam's annual salary reaches over HK$80 million, and some even said that he earns HK$100 million per year.
Richard Eng, the brother of Hong Kong artist Ng Wing-mei, is a renowned English tutoring teacher.
Another English tutoring king, Patrick Chan is highly sought after in the tutoring industry.
There is plenty of TV series featuring the tutoring industry in Hong Kong, such as "Tutor Queen", and "Your Class or Mine".
However, some experts have also pointed out that the tutorial industry in Hong Kong is highly marketized and tutors have become celebrities, which is commercially successful, but is it a good thing from the education point of view?
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