Luckin Coffee launches in HK with five stores: HK$15.9 for first cup

Popular coffee chain Luckin Coffee has officially made its debut in Hong Kong, with five stores beginning trial operations today (Dec. 28). To celebrate the launch, Luckin Coffee is offering new members their first cup of coffee at just HK$15.9. Customers can unlock this deal by downloading the Luckin Coffee app, which also provides additional welcome rewards.

Renowned for its high-quality, convenient, and value-for-money coffee, Luckin Coffee already operates over 20,000 stores across the mainland. HK consumers have long awaited the brand's arrival, and its entry is expected to bring a more diverse range of coffee options and introduce innovative service models to the local coffee scene.

To mark its launch in HK, Luckin Coffee is offering a variety of promotions for both new and existing customers. New users can enjoy three exclusive rewards via the app: a HK$15.9 welcome gift, a HK$15.9 HK store gift, and a 52% off voucher for all beverages. Meanwhile, mainland Luckin customers placing their first order in HK will also receive exclusive vouchers for drinks and discounts on beverages.

During the first week of operation, the five stores will host themed events. Customers purchasing two beverages in-store will have the chance to receive limited-edition merchandise. Through these promotions and interactive activities, Luckin Coffee aims to deliver premium products and services to HK consumers while spreading its brand values.

Guo Jinyi, CEO of Luckin Coffee, expressed confidence in the brand's prospects in HK, describing the city as an international hub with a vibrant coffee culture. He believes Luckin Coffee will provide local consumers with fresh coffee experiences and inject new energy into the local coffee market.

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