
The Digital Policy Office (DPO) announced today (Dec. 10) that the new version of the "iAM Smart" mobile app (4.0) has been launched.
The new version introduces service categorizations from the user's perspective and provides personalized settings. The user experience is enhanced with a clear and concise interface which categorises information and services closely related to daily life into various themes so that members of the public can search for and use the services in an easier way.
A spokesman for the DPO said, "The new interface of 'iAM Smart' introduces thematic pages and a 'Featured Services' page. Apart from providing detailed categorizations, a range of commonly used services, such as eTAX, Contactless e-Channel, SmartPLAY, eHealth and applications for an International Driving Permit are also included to facilitate user's direct access. We have also grouped useful information and services into several topics based on daily needs, such as 'Travelling', 'New Parents', 'Kindergarten Admission' and 'Info for Elderly', allowing users to select relevant information and services that meet their needs. A 'lite' mode is also introduced in the new version of 'iAM Smart', enabling elderly people and users in need to use 'iAM Smart' more conveniently.
"We shall continue to introduce more personalized features to make it easier for users to access the services they need and manage their personal information, achieving 'people-centric' user experiences," the DPO spokesman added.
Since its launch in late 2020, the "iAM Smart" one-stop personalized digital services platform has already accumulated over 3.1 million registrations and provided some 460 government, public and private online services.
The DPO will continue upgrading the "iAM Smart" app, with the goal of fully adopting the "iAM Smart" platform to provide one-stop digital government services, making it the "single portal for online government services" by 2025 to provide seamless government services to members of the public.
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