Citybus proudly launches "HK City Sightseeing," a brand-new tourism brand for Hong Kong, to support the Government in its strategy to grow the tourism industry and the wider economy. Tourists can enjoy a refreshing and immersive experience on the upgraded open-top bus fleet in conjunction with the new mobile application "HK Sightseeing" delivering an unrivaled experience and story about Hong Kong. And Citybus also introduce new sightseeing passes under the new brand of "Citybus+".
The innovative "Citybus+" range of sightseeing passes is the "connector" to multiple boundary control points, the airport and extending across the whole city was part of our extensive bus network. With these special bundle offerings, tourists can now enjoy unlimited rides on the bus network, including the exclusive hop-on-hop-off experience of our "HK City Sightseeing" open-top buses, which now offer departures of up to every 8 minutes to all key tourist attractions in Hong Kong along with connections to retail outlets and Hong Kongs incredible array of food and beverage options both day and night. Citybus has made a substantive investment of over HK$30 million to expand and upgrade our open-top sightseeing bus product and to develop a dedicated and comprehensive user-friendly mobile application, "HK Sightseeing," using cutting edge technologies and providing unique experiences and tours along with special offers to all travelers.
This morning, a grand launching ceremony was held at the iconic Tsim Sha Tsui promenade, a premier tourism hotspot in Hong Kong. Officiated by Mr. Kevin YEUNG Yun-hung, GBS, JP, Secretary for Culture, Sports and Tourism of the Hong Kong SAR Government, Hon YIU Pak-leung, MH, JP, Legislative Council Member of the Functional Constituency – Tourism along with a number of other special guests from government and industry, we all together celebrated the inauguration of this new tourism product and a proud brand of Hong Kong, heralding the dawn of a new and revitalized chapter for the tourism industry.
Mr. Richard Hall, the Managing Director of Citybus, underscored that the new tourism brand is designed to and will help accelerate the city's economic growth. "Citybus has been invigorated by the Chief Executives recent Policy Address to further boost tourist arrivals, particularly from mainland China and we anticipate even more exciting opportunities ahead. Along with the unveil of our incredible and innovative tourism ticketing solution Citybus+ also unveiled today we are further enhancing Hong Kong's public transport experience in a system that is already the best in the world."
He continued, "HK City Sightseeing will be seen as the 'super connector' through enhancing every visitor's experience by connecting up every aspect of their journey and visit to Hong Kong. After extensive research and consultation, we are proud to be not only providing a product and services that physically links up all the key tourism destinations and attractions, but also establishing strong partnerships and collaborations across the tourism, retail, hospitality and food and beverage sectors along with other supporting organizations to generate prosperity and drive success for all and Hong Kong."
The Citybus+ range of Sightseeing Passes are an unprecedented offering designed to leverage the opportunities for travel within the extensive bus network and redefine the travel experience in Hong Kong with a wide range of tailored solutions for all customers, according to Richard Hall.
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