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HK to hold Lunar New Year promotions 'online + offline' amid COVID-19

People select new year ornaments for the upcoming Spring Festival on the 2018 Lunar New Year Fair at Victoria Park in south China's Hong Kong. (Xinhua/Li Peng)

The Hong Kong Tourism Board (HKTB) said on Thursday (Jan. 21) that the Chinese Lunar New Year promotions will be held in an "online + offline" format due to the continuing COVID-19 epidemic.

The HKTB said that in order to boost the local retail and catering industry, the three-week "Fortunes at Home" campaign will be held on Feb. 8-26 over the Spring Festival, Valentine's Day, and the Lantern Festival, featuring a creative Online Mart.

The Online Mart launched by the HKTB and Hong Kong catering industry will offer over 100 products and delicacies, including a collection of collaboration between traditional local brands and trend-setting brands, specialized cuisine for Chinese Lunar New Year, and food with festive elements.

Besides, residents can also play online games to win discount coupons for the Online Mart and festive gifts prepared by the HKTB.

As for offline activities, the HKTB works with local hotels, attractions, catering, and retail businesses to offer various offline promotions, including hotel staycation packages, shopping mall privileges, and time-limited discounts offered by various merchants.

The HKTB earlier decided to cancel the night parade which was supposed to be held on the first day of the Chinese Lunar New Year due to the epidemic.

The board has moved some mega events online and added offline elements for flexible promotions in response to the development of the epidemic, said Dane Cheng, executive director of the HKTB.

Cheng added the HKTB will take the traditions online and infuse them with innovative elements, sending the public festive blessings in a whole new fashion.

(Source: Xinhua News Agency)

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