The Hong Kong Sevens rugby tournament continues today (April 18) at the Kai Tak Sports Park. Vincent Cheng, DAB Legislative Council Member and spokesman for the Bureau of Home, Culture, Sports and Tourism, said today that he hopes the authorities and organizers will collect visitor and consumption data during the event to assess its appeal to overnight tourists and explore ways to extend their length of stay in Hong Kong. He also suggested introducing "event ticket stub economy" measures, encouraging merchants to offer discounts or consumption rewards upon presentation of ticket stubs to drive spending.
The three-day annual sports extravaganza, the Hong Kong Sevens, kicked off yesterday (April 17) at the Kai Tak Sports Park. Cheng noted that many tourists have arrived in Hong Kong early for sightseeing and shopping. He also mentioned that last year's Sevens attracted over 110,000 spectators, with overall business turnover in the Kowloon City district rising by 15%, and Lan Kwai Fong recording at least a 10–15% increase in business. He hopes a similar synergy will be achieved this year, benefiting the local dining and tourism industries.
During the Sevens, some eateries near the sports park have already spontaneously launched "discount with event ticket stub" offers. Cheng suggested that authorities consider further promoting such initiatives, encouraging nearby shops, restaurants, and retail outlets to offer discounts or consumption rewards in exchange for event ticket stubs. This would link spectating with local spending, transforming the benefits of major sports events into sustainable consumption drivers.
Cheng also expressed hope that the Culture, Sports and Tourism Bureau and event organizers will analyze visitor and consumption data to assess the event's appeal to overnight tourists and explore strategies to extend their length of stay in Hong Kong.
Related News:
Rugby Sevens | First match day draws 34,000+ fans despite Amber Rainstorm Warning
Connecting Dots | Hong Kong Sevens vox pop: Why are you here—and what would you say to your team?
Comment