Invest Hong Kong (InvestHK) has won the Gold Award at the 2025 Marketing Interactive DigiZ Awards for the Best AI-Generated Campaign. This recognition highlights InvestHK's innovative use of artificial intelligence (AI) to promote Hong Kong's fintech strengths globally.
In this project, InvestHK collaborated with French fintech start-up Libertify to utilize proprietary AI technology, creating a cutting-edge digital marketing solution to highlight Hong Kong's fintech advantages for international markets. The solution featured AI-generated promotional materials and videos tailored to various scenarios and audiences. With AI-driven virtual avatars and chatbots, it enhanced understanding of Hong Kong's fintech ecosystem, providing localized experiences for audiences in France, the Middle East, and other English-speaking regions.
Ms. Alpha Lau, Director-General of Investment Promotion at InvestHK, stated that this award reflects InvestHK's commitment to innovation and AI in marketing. Following the launch of their digital name card last year, they plan to further integrate technology into their investment promotion efforts.
Since its launch in 2018, InvestHK's Global Fast Track program has supported growth-stage start-ups by providing resources, corporate partnerships, and investor connections to enhance visibility and accelerate growth. Florian Lang, CEO of Libertify APAC, noted that the program has helped them successfully establish a presence in Hong Kong and expand rapidly.
With its free-market economy and strong legal framework, Hong Kong continues to attract global enterprises and entrepreneurs, particularly in sectors like financial services and sustainability. InvestHK will keep embracing innovative technologies to showcase the business opportunities Hong Kong offers as an international innovation and technology hub.
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